Non-profit organizations are always on the hunt for advertising resources that won’t break the bank. There are tons of resources available that will take your advertising game to the next level without crimping your budget too tight. Below we’ve listed some of the best free, and truly, free, tools and resources that you can use to elevate your presence.
At the heart of any non-profit organization is the need to communicate and collaborate securely. G-Suite for nonprofits is completely free and provides 30GB cloud storage(for each user), a professional email with your domain name, shared drives, video conferencing for up to 100 people with Google Meet. Also, you get all things Gmail including Calendar, Drive, Docs, and Google Chat for unlimited users. G Suite is easily accessible to users across time zones, which is perfect for both domestic and international non-profits. Sign up here.
Our favorite, more user-friendly companion of Photoshop, Canva offers their pro-version to non-profits for free. All you have to do is apply here, and you’ll have access to a whole host of free marketing tools including over 420,000 templates, 75 million images, 3000 fonts, unlimited folders, and over 3.5 million graphic elements.
Canva’s simple, yet effective platform makes this a great resource for people of all ages and skill levels to make eye-catching designs and powerful advertisements. Well-known non-profits such as Rise Against Hunger, Amnesty International, and Fistula Foundation all utilize Canva’s resources to promote their cause without the hefty price associated with other advertising campaigns. Check out their websites for an idea of what you can do with Canva. Clearly, it’s working.
Are you curious about how visitors interact with your website? Hot Jar offers this and more. With visual “heatmaps” of your visitor’s behavior, you can figure what is and isn’t working by seeing the places that users most engaged. This service also offers visitor recordings that allow you to see exactly what they see on their screen, so you can eliminate any confusion or usability issues. If that isn’t enough, you can also launch surveys and instant feedback buttons on your site with Hot Jar, which will help you pinpoint issues and discern opportunities for a heightened user experience.
Hot Jar offers its lifetime business plan to non-profits for free. All you need to do is provide documentation, and apply here to have access to these insightful features.
Google Ad Grants
Back at it with free resources from Google, their ad grants program for non-profit organizations is just like their regular Google Ads, but free. With $10,000 per month, you can attract the attention of millions to support your cause. Your ads will appear when people search for the keywords you select, guiding them directly to you without any painstaking work. Google provides tons of resources and a step by step guide to getting your ad campaign started. Check out your eligibility and apply here.
Facebook Social Impact
Facebook already does a pretty nifty job of bringing the world closer, and you can use this to your advantage. With their Social Impact program, you can access their Charitable Giving, Crisis Response, Health, and Mentorship programs. These will allow you to fundraise, connect, and provide information about critical situations to the world in a matter of seconds. Not only will this help you facilitate your mission as a non-profit, but it will also help you garner attention to your cause. Read about all of Facebook’s Social Impact offerings and apply with your organization here.