Paid advertising is one way to generate traffic to your website, however, nearly 93% of online traffic comes simply from search engines. SEO, or search engine optimization is critical in increasing traffic to your website. Not only does it bring in more viewers, but it exposes your business to people who may actually have a need for your service. And the best part is: it’s free.
At the time this is written, there are approximately 83,313 Google searches every second, and the first 5 results of those searches garner over two-thirds of the clicks. Check out this link for live internet stats, and see how much searches have gone up by the time you read this.
Knowing what goes into SEO can help ensure your site is displayed near the top of search results and is one of those links that snags two-thirds of the clicks. Outlined below are some of the top contributors to SEO, and some basic ways to improve them.
Blogs get viewers to interact with your website, making it an exceptionally feasible, yet effective way to improve your SEO ranking. Establishing a consistent group that visits your site to read your published content can help drastically. Websites with blogs report a 45% increase in traffic when they had more than 20 blog posts. Include some keywords and links, which will be discussed later, and watch your ranking skyrocket.
Not only does adding research to your claim help increase credibility, but it can also aid in upping your SEO ranking. When you report facts, cite them by linking the source where you found your information. You can see that we have done that several times above. Include links that are relatively new, and also link back to other blogs that you have already written. This will help increase traffic to other, older posts, as well.
As of 2015, video made up nearly 64% of all internet traffic. Video content is often shared and linked, which can help increase visibility and visitors to your page. It also keeps visitors on your page for an extended period of time, which can help increase SEO ranking. However, don’t just post a video for the sake of ranking. Ensure that you are consistently posting content that people want to watch. The video should cause some sort of reaction from the viewer, whether it be to make them laugh, cry, or buy something. If it evokes this kind of response, people are more inclined to share it with their friends via social media and other platforms, bringing more visitors to your site.
Optimize for Mobile Devices
Nearly 60% of online searches come from mobile devices, and some sectors, such as food and beverage, have nearly 72% searches accounted for by mobile users. Ensuring that your site is fit for mobile devices is crucial in 2020. If people attempt to search for something on your site through their phone, and it displays incorrectly, they are likely to move on to a different site that is optimized, reducing your traffic and increasing others. The number of mobile users will only continue to go up, and it is imperative that you are ahead of the curve.
The use of keywords is often most associated with basic improvements to SEO ranking and with good reason. Google operates by visiting webpages and then adds optimized pages to their index and catalog, so that when people search for something the best results appear based on the words that they searched for. While keywords are not the main factor of ranking in itself, they highlight content and links that are vital ranking factors.
Do some keyword research by thinking of words that your visitors would use to find your page. Then, find other related terms on Google by scrolling to the bottom to see what other users also looked for who used these keywords. After identifying these keywords, fit them into your site’s content, but be careful not to overuse them as this will grant unfavorable rankings. Phrases, or long-tail keywords, can also be useful. Make the keywords fit as naturally as possible, and your website will have greater chances of higher rankings.
As previously discussed in our post “Six Things Every Business Needs on Their Website,” making your site easy to navigate is critical. If your website has easy to find, simple information it will garner more traffic and improve your SEO ranking. Some easy ways to improve your site’s readability include cutting out overly complicated jargon, adding headings and subheadings, and limiting sentence length. An easy tool to help you gauge how readable your content is is Readable, which looks at grammar, spelling, and sentence structure to improve readability.
Page speed is a direct ranking factor in SEO. A slow page speed can hurt your SEO ranking, and make it more difficult for your site to appear in the first five search results. The faster the better, 53% of mobile users abandon the site if it takes longer than 3 seconds to load. 80% of those users will never return to the site altogether. This reduces traffic to your site and can harm its SEO ranking. Check out this website to learn more about your page speed.