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32 Terms of Website Jargon Explained

If you have a website, or are considering getting one, chances are you have come across a lot of website development jargon. At Industry Five, we know that all of these abbreviations and acronyms can be confusing, so we have compiled a glossary of 32 of these terms for both those looking for a vocabulary refresher or to learn something new.

  1. AJAX: short for Asynchronous Javascript and XML; a set of web development techniques used on the client side to create asynchronous web applications. A prime example of a web application that makes use of AJAX is Gmail. Without AJAX, users would have to reload their inbox page manually every time in order to check for emails. Instead, AJAX allows developers to check for emails for you and update your page real time – without you having to refresh your browser.
  2. Asynchronous: of or requiring a form of computer control timing protocol in which a specific operation begins upon receipt of an indication (signal) that the preceding operation has been completed.
  3. Back-end: the part of a computer system or application that is not directly accessed by the user, typically responsible for storing and manipulating data.
  4. Bad Neighborhood: in an SEO context, a group of linked websites with poor reputations and search rankings
  5. Bandwidth: the amount of data you are allowed to transfer to and from your web server per month. This includes all uploads and downloads, both HTTP and FTP (File Transport Protocol).
  6. Bounce Rate: the percentage of visitors to a particular website who navigate away from the site after viewing only one page.
  7. Cache: the temporary storage of Web documents, such as Web pages, images, and other types of Web multimedia, to reduce server lag. 
  8. Content: any creative element, for example, text, applications, images, archived email messages, data, e-services, audio and video files, etc.
  9. Content Management System (CMS): a software application that can be used to manage the creation and modification of digital content.
  10. Cookies: text files with small pieces of data, such as a username and password, that are used to identify your computer as you use a computer network. Specific cookies known as HTTP cookies are used to identify specific users and improve your web browsing experience.
  11. Conversion: when someone completes a pre-determined and desired action on your website, like signing up for a newsletter, sharing a blog post to social media, or buying a product. The percentage of people that complete your desired action is your conversion rate.
  12. CSS (Cascading Styling Sheets): a style sheet language used for describing the presentation of a document written in a markup language like HTML. All of your design elements (color, image shape, text font, sizing etc.) are taken care of using CSS!
  13. Database: a structured set of data held in a computer, especially one that is accessible in various ways
  14. Hosting: storing (a website or other data) on a server or other computer so that it can be accessed over the Internet.
  15. HTML (Hypertext Markup Language): a standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on World Wide Web pages.
  16. Favicon: an icon associated with a URL that is variously displayed, as in a browser’s address bar or next to the site name in a bookmark list.
  17. Focal Point: a prominent section on a webpage that the user’s attention is guided to. The focal point is the eye-catching centerpiece of the page; it stands out and is distinct from other components.
  18. Growth Driven Design: agile development or redesign of a website in intentional increments. You minimize risk by focusing on a data- and audience-analysis driven site launch or re-design intending to make changes based on your ongoing analysis of visitors’ needs and your lead conversions
  19. JavaScript: an object-oriented computer programming language commonly used to create interactive effects within web browsers.
  20. Page: a hypertext document connected to the World Wide Web.
  21. PHP (Hypertext Preprocessor): a server side scripting language. that is used to develop Static websites or Dynamic websites or Web applications.
  22. Python: a general-purpose coding language— unlike HTML, CSS, and JavaScript, it can be used for other types of programming and software development besides web development. That includes back end development, software development, data science and writing system scripts among other things.
  23. Resolution: the amount of information an image holds. The more information on the image the more detail you will be able to see in the image. 
  24. Responsive Layout/Responsiveness: A page layout that changes based on the width of the viewing screen
  25. Search Engine Optimization (SEO): the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
  26. Servers: a computer that runs websites. It is a computer program that distributes web pages as they are requisitioned. The objective of the web server is to store, process and deliver web pages to the users. This intercommunication is done using Hypertext Transfer Protocol (HTTP).
  27. Static layout: a preset page size and does not change based on the browser width. 
  28. Style Guide: a document of code standards that details the various elements and patterns of a site or application. It is a one-stop place to see all visual styles of the site such as headers, links, buttons, color pallets and any visual language that is used on the site.
  29. URL: incorporates the domain name, along with other detailed information, to create a complete address (or “web address”) to direct a browser to a specific page online called a web page.
  30. UX: User experience
  31. UI: User interface 
  32. Website: a location connected to the Internet that maintains one or more pages on the World Wide Web.

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